You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Wednesday, August 23, 2006

ODP White Paper

U-TURN

For any of you who might have missed it, here is a press release referring to a white paper I recently released discussing On Device Portals. The paper is FREE for you to download here.

Troy

posted by Troy Norcross at 9:19 AM | 0 comments  

Tuesday, August 22, 2006

AskMen.com - Spamming

AskMen.com - Spamming

A nice and very realistic look at what is SPAM -- and the fact that the US legislation is more about how you "can SPAM" - and do it legally - than it is to stop the practice of sending unsolicited e-mail and other marketing messages - and yes - that includes to mobile devices.

posted by Troy Norcross at 8:09 AM | 0 comments  

Tuesday, August 15, 2006

Adotas » Forgetting the “Marketing” in Mobile? How Advertisers Can Gain Advantage in the Wireless World

Adotas » Forgetting the “Marketing” in Mobile? How Advertisers Can Gain Advantage in the Wireless World

This guy "gets it". Too many times people are focusing on the mobile aspect of their marketing campaign and the forget the part of the campaign where you secure the original opt-in.

Traditional marketing must contain not only MCA (mobile-call-to-action) - but it must be a compelling offer to take the first action.

Brian also points out that solid data is still very hard to come by. Much of the statistics presented are intentionally hyped up to make the market sound enticing and to get people in the boat.

In short - way to go Brian!

posted by Troy Norcross at 7:07 PM | 0 comments  

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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