The Korea Times : Mobile Spam Outnumbers Desktop's

At least I don't live in Korea!

The Korea Times : Mobile Spam Outnumbers Desktop's

This article is especially interesting to me in that it provides some hard numbers to the issue of SPAM. But more than that, it provides a view to what is being done about the problem of SPAM.

First - the Korea Information Security Agency (KISA) indicates that the number of reported mobile SPAM from Jan-Oct 2004 was 244,151 an that e-mail only received complaints of 78,063 during the same period. Does this mean:

• There was more mobile SPAM than e-mail SPAM.
• Mobile SPAM was more objectionable than E-mail SPAM meaning people are more likely to complain.

Second - The definition of mobile SPAM according to KISA includes telemarketing calls and not just SMS messages. There is no identification here as to what percent were calls vs. SMS messages. And - if you read all the way to the end of the article it states that there are certain provisions in which the calls are actually legal.

Third - ISPs have taken an active role not just in filtering consumers e-mail to prevent SPAM arriving - but they have taken the more aggressive position of terminating the misbehaving senders of the SPAM - some 130 of them as reported here. I applaud the initiative of the ISPs to kill the problem at it's source.

Fourth - Mobile subscribers can apply to have mobile SPAM blocked just by dialing 114? - I'm curious to know what that service provides. Does it block all SMS messages? Does it block certain numbers from calling? More detail please!

All in all, an excellent article about the way of things to come... Nice job to Staff Reporter Kim Tae-gyu from the Korean Times!

Best regards,



Sr. Consultant - Mobile Marketing
Pocket Reach Solutions, LLC

How effective is mobile marketing - Really?

Continuing on with my list of dangers:

• List Brokering
• E-mail to SMS Gateways
• Desktop SMS Systems
• Misrepresenting mobile marketing effectiveness

Today's topic is: Misrepresenting mobile marketing effectiveness

Ok - so that's a pretty strong statement. But if you'll give me a few paragraphs I'll see if I can back that up.

EXTRA! EXTRA! READ ALL ABOUT IT!

There is much discussion in the press regarding the response rate when it comes to SMS marketing. Consumers will read an SMS message 94% of the time - and may respond to an SMS message as much as 23% of the time. With numbers like these, there is no arguing that reaching a consumer with timely, relevant and requested content is effective.

If we compare the numbers above with the traditionally accepted numbers such as 1% for broadsheet advertising and 2%-3% for direct mail - or as much as 10% for well targeted direct mail - it would seem that SMS is far and away a much better solution.

And, if you read the articles carefully, everyone will be sure to point out that these campaigns are "permission based" and that there should be significant effort to avoid the perception of SPAM. Translation: You've got to expend a marketing effort to acquire the opt-in permission before you can run the mobile marketing campaign. And now the numbers get much more interesting.

Where's the Cost to Capture the Opt-In?

If you can't send someone an SMS without their permission, how do you go about getting their mobile phone number? You guessed it - traditional media.

• Direct Mail
• Targeted Direct Mail
• Radio
• Television
• Internet Banner Ads

And what is then the effectiveness of traditional media?... somewhere between 1% and 3% for the most part. And when it comes to asking for people to join a mobile marketing campaign, those numbers can get smaller very quickly.

First, you've got to target the right audience. Age demographics are the 2 high value bands of 18-24 and 25-34 year olds. In the US you've got to reduce that by the percentage of that segment who are using text messaging (54% as a national average). Then you need to provide high quality content and/or incentive to get the consumer to take the action of sending an SMS message to Opt-In. This is not an easy task - and by the time you've done you wind up with:

.5% of consumers reached chose to opt-in to the campaign.

94% (of .5%) of all SMS message sent are read
23% (of .5%) of all SMS messages sent are responded to

Now that is a much more realistic view as to the effectiveness of mobile marketing. And the reason it's more representative is that it truly focuses on the fact that you can not SPAM a consumer with mobile marketing messages.

Unless You're Going to Go the List Rental Route (Use CAUTION)

To be fair, there are also people who don't bother with the expense of building their own opt-in lists and go to list brokers where they rent someone else's hard earned list of mobile consumers. But even this is not without it's adjustments.

It's not guaranteed that 23% of SMS messages will get a response to a 3rd party advertiser. The consumer chose to Opt-In to a specific campaign and most likely did not know they would have their mobile number sold to a list broker. I.e.; the quality of the "partner opt-in" is generally very low.

Furthermore, the demographics associated with most mobile phone number lists is either limited or of poor quality. And the lower the quality of the list you're buying, the lower the potential effectiveness of the mobile marketing campaign you're trying to run.

When We're All Done Filtering

When we're all done filtering the numbers there are a few salient facts that do remain.

• When you build your own list and make the investment to capture Opt-In permission from your consumers - Mobile Marketing is Very Effective
• When you purchase/rent a list - your effectiveness will not match these great numbers in the press
• When you have to build your list using traditional marketing to start, your effectiveness can't match the numbers in the press.

Mobile marketing is an incredibly effective way to reach consumers and you can indeed achieve fantastic response and rates and enjoy a solid ROI from mobile marketing campaigns - but don't forget to factor in the cost of acquiring the original consumer opt-in permission.

Coming next week...

Next week I'll start off with a new series focusing on different types and styles of mobile marketing and how SPAM can factor into each one of these... or more importantly - how they can be successful and avoid the consumer perception of SPAM.

Until then - Happy Holidays!

Best regards,

Sr. Consultant - Mobile Marketing
Pocket Reach Solutions, LLC

Hard or Soft Boiled Opt-In

Hard or Soft Opt-In

A hard opt-in can occur as described above - but might also occur when a subscriber ticks a box on a website (or forgets to untick a box). It might also occur when a consumer completes a contest registration form manually (like with a pen and a paper).

A soft opt-in occurs when the consumer has an existing business relationship with someone such as their bank or even their movie rental company.

In both cases these hard and soft opt-in means are not verifiable and are openly subject to tampering and/or outright falsification. These are in stark contrast with a hard opt-in whereby a consumer sends an SMS message from their mobile phone expressly requesting specific content.

It is always wise to use a hard opt-in - and to avoid any soft opt-in practices.

There was a brief time when we looked at launching a marketing service that would give consumers full and complete information over their opt-in preferences for mobile and e-mail marketing. We were ready to pull back the covers and expose list brokers to a nice bright light.

I believe that this is not only a good way to get rid of cockroaches and other vermen - but it is a way to legitimize the list brokering industry and in so doing to add value.

Brands will far less likely to sell their lists to less than reputable companies. They will far less likely to sell their lists to often or too widely. And sensing a decrease in revenue will actually charge more for each individual consumer's marketing permission. That's right - permission takes on a whole new level of value.

What do you think?

Desktop SMS Systems

Continuing on with my list of dangers:

• List Brokering
• E-mail to SMS Gateways
• Desktop SMS Systems
• Misrepresenting mobile marketing effectiveness

Today's topic is: Desktop SMS Systems

What is a Desktop SMS System?

SMS messages are predominantly originated from a mobile phone or other mobile device. The message is sent from one subscriber to another - or at most to a small group of other subscribers. Desktop SMS Systems allow for the sending of SMS messages directly from a personal computer either through a dedicated application or via a web interface.

Desktop SMS Systems are a fantastic tool and are especially welcomed by those in the Enterprise space (Enterprise: Small-Medium sized businesses) as a means to communicate with their sales or other teams in the field. No more typing in messages through the tiny buttons on the mobile phone. No more addressing the message one phone number at a time. Just type in the message directly through your PC, select the list of people you'd like to send the message to and BANG! It's done.

Now - I didn't choose the word BANG! completely by accident.

Using These Systems to SPAM

These same systems could just as easily be used by the less than respectable business people who wish to SPAM subscribers from their mobile phones. All it takes is to go out and buy a dodgy list of mobile phone numbers from a list broker (see my other BLOG entry of 16-December on List Brokers) and BANG! you can SPAM a load of people directly from your PC. And as a business, you can very quickly and easily kill your brand -- BANG!

In the US/North American market many of these desktop SMS systems utilize the E-mail to SMS Gateways (see my post of 17-December) for the sending of SMS messages. This means that the messages sent will be subjected to the same SPAM filtering that any other generic e-mail interface will use. You should also note then that if you want to take the time to learn the special e-mail address for your team - you can do everything that a desktop SMS system can do - and do it directly from our e-mail program like Eudora or Outlook.

In Europe - these desktop SMS systems are a bit more savvy and actually connect to the GSM network via an aggregator. It's the aggregator who is held repsonsible for the sending of the SMS messages and it's them who will monitor the content. And it's the aggregator who will shut you off faster than you can say Monty Python if you misbehave badly enough that even one of the big mobile operators complains. So in Europe, these desktop SMS systems are actually a much smaller threat than in the US/North America market.

Promoting Mobile Marketing

I was talking with Maureen Scott from Openwave Systems about this topic just this morning. Maureen was quick to point out that the SMS adoption was broadly helped by these desktop systems in the early days. Not so much from a consumer adoption perspective - but from a business adoption perspective.

Maureen is actively promoting responsible permission based mobile marketing and the potential of this new route to market. With SMS, MMS, WAP already gaining significant traction - and with video and videomail quickly coming to market with 3G services - the future is positively rife with possibility.

Capturing an Opt-In Preference?

I'm currently running a small SMS content and subscription service in the UK and in the US. Regardless of the country, both of my SMS aggregators are very emphatic that I not SPAM people and request that I have a verifiable Opt-In from my consumers before I send them any messages.

In most cases this Opt-In must occur when the subscriber sends a message from their mobile phone requesting the content. This subscriber generated messages creates a log entry at the mobile operator, at the aggregator and with the content provider (in this case - me). Should the consumer ever claim they are being SPAM'd - we all have the detailed record to fall back on when the consumer specifically chose to Opt-In to the content. This subscriber generated opt-in is far superior to other means of both hard and soft opt-in.

So - now that we understand how it should work - Riddle me this Batman?!

• How can a business using a desktop SMS dystem designed only to SEND SMS messages capture a traceable opt-in preference?

Desktop SMS systems as described are only for sending SMS messages. As they use an e-mail interface they may not have any ability to receive an SMS message. And even if the phone could send to the e-mail address of the desktop system, it might not leave the required log in the mobile network operators systems. In short - the answer is - you can't.

(NOTE: I expect there will be a half a dozen or so comments to this - telling me exactly how you do it. I'm looking for them so please bring it on!)

Responsibility of the Vendors

Back to the BANG! Not unlike a gun dealer - the vendors of desktop SMS systems must assume certain responsibilities for how their products will be used. It would be enormously helpful if each license of the Desktop SMS System included a bold disclaimer indicating that the business must adhere to all appliable legislative, regulatory and industry codes of conduct - and that inappropriate use of this tool will void the license agreement in its entirety.

The language should be sufficient to address not only those who know how to use the system to SPAM customers - but should also address the small and medium sized businesses that simply don't know any better. The facts of the matter are simply this:

• There are some people that don't know it's illegal to send mobile SPAM.
  
• There are some people that see absolutely nothing wrong in promoting their businesses through mobile marketing and can't see why anyone would object. (Ah - bless those poor innocents)
  
• There are some businesses that don't yet understand that today's consumers are marketing averse and will hold you either a.) in high regard for asking permission first - or b.) tar and feather you and your brand for SPAMing them!

So what's the Net-Net?

The Net-Net is that Desktop SMS Systems are a fantastic tool that can be used to communicate with field teams and/or to run small permission based mobile marketing programs. But they are also tools which can be misused and abused to send mobile SPAM directly into people's pockets.

It falls to the responsibility of the Desktop SMS Vendors to promote responsible use of their tools as well as to promote the legislative, regulatory and industry codes of practice that define responsible - permsission based - mobile marketing campaigns.



TRIVIA:
Oh yes! - And What's the Monty Python Reference?

The original Monty Python SPAM skit seems to be the origin for the word SPAM as it is currently and commonly used in today's context of unsolicited commercial e-mail.

Technology Review

Seems I'm not the only one to glom onto the phrase Spam To Go! This is a nice article with a US/North American feel to it. The article goes into detail about how various companies are trying to stop SPAM. Most of the ones listed are really e-mail SPAM companies that are integrating with the E-mail to SMS Gateways discussed in my other post today.

E-mail to SMS Gateways

In my opening post I listed what I consider to be some of the larger threats to mobile marketing:

• List Brokering
• E-mail to SMS Gateways
• Desktop SMS Systems
• Misrepresenting mobile marketing effectiveness

Today's topic is E-mail to SMS Gateways.

What is an E-mail to SMS Gateway?

There are a few reference points that need to be discussed in order to frame this correctly. One of the most important is that I'm assuming that you already understand SMS. I'm also assuming that you understand E-mail. (I'm not going to give you a webopedia link for that one because I can't believe you're reading a BLOG and don't have an e-mail address...)

An E-mail to SMS Gateway is a server that is connected on one side to the public internet with ability to send and receive e-mail - and with a separate interface connected to the closed mobile phone network. Based on each e-mail received by this gateway machine the server composes and sends one or more SMS messages. Recipients of the message are typically formatted in the To:/Cc: fields of the e-mail and the body of the e-mail is typically the body of the SMS text message.

Great technology! What's the risk?

In general, both business and consumers are quick to adopt this new means of communicating via SMS. By sending an e-mail you don't have to hunt-n-peck out your message on the tiny buttons on your phone. And business can send bulk e-mails to go directly from their computer without any special software. (Do you smell SPAM?) And best of all - you don't have to pay for the messages!

SMS in Europe is a service that operates under a fundamental business principle known as: Sender Pays. In practice this means that regardless if the SMS message is sent from one consumer to another - or from an application to a consumer - the cost of the message is paid by the originator (or sender) of the message. Consumers typically are not charged to receive SMS messages. This business model has worked for at least the last 7+ years and is well understood by both the public and the commercial groups using SMS messaging. And if there is no way to charge someone for using the E-mail to SMS gateway - no way to charge the sender - then there is no way for the operator to make money. So guess what? In Europe there aren't any E-mail to SMS Gateways.

However, in US/North America things are different. First - SMS messaging didn't even begin to take off until sometime in October 2001. It was at that time when CTIA made the case for all the carriers (In Europe mobile telephone companies are called Operators or OpCos - but in the US/North America they are called Carriers) to establish connectivity so that if someone sent a text message from one carrier (say Sprint) to a subscriber on another carrier (say AT&T Wireless) - that the message would get through. In April 2002 Wireless Week wrote that Verizon became the final one of the big 5 in the US to offer SMS Interop. [WirelessWeek.com]

And even when SMS messaging started taking off - the US/North America went for a different business model: Both Parties Pay -- In many cases subscribers not only pay to send messages, but they actually pay to RECEIVE messages. Compounding the confusion and continuing to deviate from a tried and true model of GSM Operators in Europe - the US/North America created and even lightly promoted their E-mail to SMS Gateways - making the onslaught of mobile SPAM even easier.

Having an E-mail to SMS Gateway is similar to the environment in Japan. Japan uses SMS messaging, but they also promote e-mail directly to people's mobile phone. And e-mail to your mobile phone is just as susceptible to SPAM as e-mail to your personal e-mail account. After years of trying to compare the success of mobile technology and applications in Japan to forecast the success of applications and technology in the US (which have repeatedly proven to be false basis for comparison) this comparison is accurate. Having an E-mail to SMS gateway will have the same effect, costs, problems as the current E-mail to mobile environment in Japan.

So, what are US/North American Carriers Doing?

There are two obvious solutions:

• Close the E-mail gateways and adopt a system similar to the European/GSM model
• Spend US$Thousands on Anti-SPAM software with limited effectiveness at each E-mail to SMS Gateway

There are likely other less obvious solutions with both business and technical components - but these are the top 2. Let's look at them one at a time.

Close the E-mail Gateway?

I had occasion to talk to one of the top executives at Verizon the other day and I pointedly asked the question: "What's the business model in favor of E-mail to SMS Gateways?"

The answer I got surprised me - I must admit. Verizon has had an e-mail to SMS Gateway for so long that they don't feel they can close it down. Consumers and business have so embedded access to these gateways into their business processes and daily communications that to shut them down - even if you provide them a newly viable alternative - would seriously impact their business.

If you add to this the fact that most of the other US Carriers also have E-mail to SMS gateways - if Verizon were to shut down their gateway it would result in some amount of subscriber churn as people moved to another carrier in search of the ability to send SMS via E-mail. In essence, unless all the carriers took the move together - no single carrier is going to shut down their E-mail to SMS Gateway.

And as a result - Carriers are spending $Thousands on anti-SPAM software to filter out the SPAM from the e-mail. Sadly - this is a less than perfect process. When Yahoo! filters my e-mail my SPAM gets trapped in a bulk folder and I can go and check for something that shouldn't have been filtered and find it and pull it back. I have no such facility with my E-mail to SMS. It simply doesn't turn up on my phone - and there's no where to go and look for it or even an indication that something got filtered!

E-mail companies that provide Anti-SPAM solutions love this - as a consumer I hate it. But as they'd say here in Britain: Hey Ho. I guess we can't put the genie back in the bottle right now.

How Big is the Threat?

E-mail to SMS Gateways are a threat to mobile marketing because companies will use/abuse them to the full extent that they can get away with - and will use all of their anti-SPAM-filtering trickery and deceipt available. US/North American carriers will continue to invest significantly in trying to thwart the abuse of their networks without ever biting the bullet and really fixing the problem.

Considering the US/North American business model of both parties pay I would say that e-mail SPAM showing up on people's phones, for which they are charged, will cause a significant backlash that might result in a complete shutdown on a person by person basis. Individual subscribers will phone up the carrier and say, "I do not want to receive ANY text messages because I keep getting charged for all of this text message SPAM." - And that will be the end of that.

What do I suggest? I suggest that the US Carriers continue to build solid relationships with reputable SMS Aggregators like Quios, M-Qube, Empower and others - and over time to migrate the business of E-mail to SMS traffic to these aggregators with a view to eventually shutting down E-mail to SMS Gateways. I also fully promote the change in business model to Sender Pays in support of the new model. It won't be an easy road to go - but it will have the desired outcome.

Eliminating E-mail to SMS Gateways will result in long term revenues and improved customer satisfaction from mobile marketing campaigns through the virtual elimination of SPAM through strict control of access to the mobile phone network through reputable SMS Aggregators.

I welcome your comments and questions regarding this topic. Please check back for an update on topic #3: Desktop SMS Systems

Best regards,

Troy

Sr. Consultant - Mobile Marketing
Pocket Reach Solutions, LLC

Nexus Telecom :: Blocking SMS Spam and Fraud

Nexus Telecom :: Blocking SMS Spam and Fraud

NexusNETVIEW product is a new approach focusing on the problem of SMS SPAM. The NETVIEW product addresses the issue by effectively monitoring SMS Messages as they go whizzing through the operators network. If certain patterns are met then an alarm will be raised.

What NETVIEW does not do (or at least the product literature doesn't indicate) is to provide the solution to block or stop the offending messages. This is left to the technical teams operating the network.

It should also be noted that the NETVIEW product focuses its work on a passive monitoring of the SS7 network meaning that it only really applies to GSM network operators. In the US there are CDMA, TDMA and other technologies - and only a small percentage of GSM networks.

There is a referenced ability to request a white paper - which I have. I'll let you know my thoughts on it's quality and if it's worth giving up your e-mail address to read it.

Welcome to SPAM To Go

SPAM To Go is all about SPAM that could be received on your mobile phone (or your PDA or any other mobile device) and what you can do:

• as a marketer to avoid being tarred with the brand damaging brush of the SPAM label
• as a consumer to avoid being SPAM'd
• as a business to avoid falling afoul of the law by being informed

First up is the big question:

Is Mobile SPAM a Problem? (or so far just a threat?)

That's a great question. Today most people would say that it's not much of a problem. People rarely if ever receive unwanted text messages or picture messages on their mobile phones. But there are exceptions.

Have you ever downloaded a ringtone or maybe a game? Did you really read all the fine print on the Terms and Conditions? Did you unknowingly Opt-In to having your mobile number sold, rented, loaned and prostituted - all by simply downloading a simple ring tone? By the way - in most cases - the answers are: No. You didn't read all the fine print. -- And Yes. You gave permission to someone else to make money by selling your mobile phone number to another marketing company.

SPAM or FRAUD?

Another trend that made a splash in the UK during much of 2004 was the SMS to 0900 scam. In this case people received alluring text messages like, "I so want to talk to you! Call me now! Dina" - and then an 0900 Premium rate phone number was listed. Of course Dina wasn't on the other end - only some silly recording that you listened to while being charged several £s / minute.

Most of these scams were shutdown by OFCOM or ICSTIS - UK regulatory agencies that control the 0900 numbers where the money was made. It was simple: Shut down the 0900 numbers so there isn't any money - and the SMS messages stopped.

Mobile SPAM and the Law

Now - this is a sticky issue for sure. With the tremendous hue and cry over e-mail SPAM, both the UK and the EU have tackled SPAM on the mobile phone early on and passed detailed legislation guiding the requirements necessary to communicate with people through their mobile phone. In simple terms - you must have the consumers Opt-In permission and/or an existing business relationship with the consumer in order to communicate with them. AND - you must offer very clear and simple instructions that allow the consumer to express an Opt-Out choice.

The US on the other hand - where big money lobbying organizations have more political clout - have written their CAN-SPAM act. CAN-SPAM - Controlling the Assault of Non-Solicited Pornography and Marketing has an unusual idea of how to define "controlling".

Unlike the UK and EU legislation requiring the Opt-In before the first message - the CAN-SPAM act allows for the first communication to occur without any permission so long as there is an option to Opt-Out and so long as the marketer is clearly identified. In essence the CAN-SPAM act defines how marketers can SPAM consumers. Yes - it's tricky reading - but I'll say it again. The very act intended to protect consumers does the opposite - it defines the guidelines underwhich marketers are allowed to send unsolicited messages to consumers meaning that they - CAN SPAM - are allowed to SPAM consumers. It was a sad day in Mudville when that piece of legislation went through.

The Growing Threats

In the US the FTC expects to register 60 Million home telephone numbers (out of some 166 Million) on the national Do Not Call Registry. Junkbusters.com is a special website existing for the sole purpose of helping people stop the flood of marketing coming to them in all forms, telemarketing, Spam, Junk Mail, Junk Faxes and even Web Ads. As the public becomes increasingly resistant to marketing efforts marketers are desperate for new ways to reach people. And mobile marketing seems to be the latest method.

And although there are a number of perfectly legitimate marketing companies that will use this exciting new way of communicating with existing and future customers - there are also those who will likely abuse the channel we call mobile marketing. Here's where there are likely to be problems:

• List Brokering
• E-mail to SMS Gateways
• Desktop SMS Systems
• Misrepresenting mobile marketing effectiveness

List Brokering is something that is 2nd nature to marketers. If you want to send a flyer to 25,000 18-34 year olds with income from $40k-$75k on the North side of Indianapolis - you just go out and buy a list of those names and send your flyer away. So when someone wants to send an SMS message to this same group they just phone up their local list broker and ask for the same list - but instead of getting street addresses - they get mobile phone numbers.

Now - here's the rub. There is no law prohibiting marketers from sending you a letter in the mail. However, there is legislation regarding sending messages to mobile phones. There is the entire concept of "consumer permission". But frankly either a.) marketers are completely unaware that this is required - or b.) they simply don't care.

List brokers - well it's in their interest to sell as many phone numbers as they can. Most are unconcerned with the number of times they sell a number and they are even less concerned with the quality of the consumers Opt-In permission that they rely on to sell those phone numbers on. This means that many consumers become upset and start calling their mobile phone company to complain - or worse they suffer in silence.

In short - if you want to run a legitimate mobile marketing campaign then it's very important to solicit your customers directly and gather an explicit opt-in permission to market to them. Buying a list of phone numbers may seem like the cheap and easy way to go - but the potential for disaster is high. At a minimum you'll create a negative brand image - and at the worst you'll get fined by mobile phone companies and/or legislative and regulatory bodies for violating anti-SPAM laws. So - DON'T BUY LISTS OF MOBILE PHONE NUMBERS - And don't use mobile marketing companies that sell or rent lists.


Watch this BLOG for more on the other 3 major threats to mobile marketing!


Now it's not ALL bad news...

Ok - so I've painted a grim picture - but it's not all bad news. The truth is that mobile marketing can be an intensely effective way to communicate with your mobile communities. There are 3 really simple guidelines to follow for your mobile marketing campaign to ensure success. Make sure that every message you send:

• is timely - doesn't interrupt or disturb
• is relevant - provides information and content the user wants
• is requested - make sure the user has expressly chosen to Opt-In to your campaign!

Your comments welcome!

Please feel free to share your comments on this BLOG. Whether you're a consumer that's been SPAM'd or a List Broker that thinks I'm making you all out to be villians, let me hear it.

And of course, please check back here for my daily updates as I pull articles from across the globe relating to the latest in mobile marketing, SMS SPAM, MMS SPAM, Legislation, Lawsuits and more.

Best regards,

Troy

Sr. Consultant - Mobile Marketing
Pocket Reach Solutions, LLC