, Mobile Marketing & SPAM"/> - Mobile Marketing & SPAM"/>

You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

Enter your address here to subscribe via e-mail:


Powered by FeedBlitz

Thursday, June 11, 2009

Using Fax SPAM to get people to Bluespam


As if Bluespam wasn't a big enough problem already - One company has decided to use Fax SPAM as a way to try to market their product!

Yesterday a friend of mine forwarded me this Fax SPAM that he received asking him to spend £2,395 to be setup as his own Bluetooth Marketing - and they even talk about running Bluetooth marketing where you have "high footfall or passing traffic".

This is in direct conflict with the best practice guidelines from the DMA and - I hope - will be in conflict with the guidelines coming from the MMA.

If you run Bluetooth marketing in open-areas then you can't adequately communicate to people that a) Bluetooth marketing is in operation b) what's the content that they might receive c) what do they need to do?

What you will do is interrupt people and have them start complainging about more Bluespam!

If you got one of these faxes - I'd love to hear about it -- and what you think!

I have taken the liberty to Blue-out the details of the offending company and I'm not going to name them here. Why give them any more publicity!


Come on folks. Bluetooth can be really effective - both cost effective AND respectful of the consumer. Let's work together to make Bluetooth marketing a great experience for everyone!

Best regards,

Troy

posted by Troy Norcross at 5:07 PM

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

Hosted by Unixguy.net