You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Wednesday, June 10, 2009

IngBoo - Go Fetch!


I was recently introduced to IngBoo from an old colleague of my Rikard Kjellberg(we are both recovering Openwavers!)

IngBoo looks like a really interesting - and useful - service and I'm having a lot of fun trying it out. Rather than me trying to describe it - this is what IngBoo has to say:

IngBoo (http://www.ingboo.com) connects people with important information
for ongoing updates.

The “ongoing” is a system which automates Internet tasks that people do
on a repeat basis.
You can ask IngBoo to find you a new job, discover a
great deal, look for a vacation package, track a shipment with UPS and many
other things.

IngBoo simplifies life and saves you time via a new and novel user
experience – The IngBoo list.

You can enjoy the IngBoo List on the IngBoo portal, as an email digest,
over web and mobile. It can be integrated into other destinations as well, such
as Facebook and myYahoo.
IngBoo reduces information clutter and helps me
focus on relevant information updates.



Look for the IngBoo tag on the right-hand column here on the blog - and give it a try!

All the best,


Troy

posted by Troy Norcross at 8:59 AM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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