You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Tuesday, December 09, 2008

Bluetooth Marketing Survey

Hi folks - I haven't done much writing here on Consumer-Preference in the last year (largely because I've taken a new job!) but that doesn't mean I don't still have a passion for Bluetooth Marketing Done Right!

If you are involved in Bluetooth marketing at all - I'd like to invite you to take a short survey (only 16 questions including the basics about yourself!)

You can reach the survey here:


 http://www.newmediaedge.co.uk/phpsurveyor/index.php?sid=1

By following the link above you will register for the survey and then you will be sent your own personal link to the survey. All information is kept private and compliant with UK and EU Data Protection legislation.

I'm also looking for some help in asking a more generalised consumer audience how they use Bluetooth. Turned on - Turned on and invisible - or "I have no idea what is Bluetooth!" -- If you have a good facebook community or other way to survey at least 500 Londoners - please let me know!

All the best!


Troy

posted by Troy Norcross at 8:33 AM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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