You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Monday, November 05, 2007

Mundu IM

Geodesic launches Mundu IM

I've seen a number of instant messaging solutions over the past year - some that make more sense than others. Geodesic seems to be a solution which is truly addressing a market demand.

Within the GSM Association there is much speak of an operator based Instant Messaging solution. I've never been convinced of this approach - especially in markets where consumers have adequate Internet penetration to already belong to one of the major IM communities such as AOL, Yahoo! or MSN.

I mean seriously - who is going to drop their MSN messenger account in favour of a new IM account with T-mobile? - Why? -- Operators want consumers to do this because it creates another sticking point (read: lock-in) to discourage consumers from churning (moving to another operator). Consumers are smarter than operators give them credit for -- they will avoid these type of lock-in services for that very reason.

Mundu add support for communication across all the major IM communities - whichever one you belong to. Adds support for rich media sharing and in consumer focused. Operators won't hate this because it will drive consumer adoption and use of the mobile Internet services.

But the bigger question still remains: Will kids chat on mobile IM in the same way they chat on their home PC? I don't think so. When kids are on-the-go they use text messaging. And unless mobile IM becomes a LOT cheaper than text messaging mobile IM will still be a novelty service.



posted by Troy Norcross at 10:28 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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