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Wednesday, October 24, 2007

MobiAD » Bluetooth Campaign Achieves 49% Conversion Rate

MobiAD » Bluetooth Campaign Achieves 49% Conversion Rate: "a 49% conversion rate"

Statistics, Damn Statistics - and lies.

49% conversion rate... Hrmmm.... I wonder what that means? Does that mean that 49% of the people that were sent Bluespam invitations they agreed to download the content? Or does it mean that 49% of the people who downloaded the content eventually wound up in the booth at the fair.

Or - my personal favourite - does it mean that 51% of the people who were hit with Bluespam by someone walking around with an electronic Bluespam harness got a good swift punch in the nose for being annoying idiots?

How brave are these folks to actually wear a Bluespam device? Email spammers hide in foreign countries, typcial Bluespammers hide behind billboards and posters - but to actually "wear" the device. Now that takes a lot of guts - very few brains - or a whole lot of beer.

Ok - seriously now - if the person wearing the Bluetooth marketing harness was also wearing a T-shirt letting consumers know what was happening - and if the range was set to 1M or less - then I think it has some real potential. But I would change the mechanic so that consumers would need to take the action - not the device. Again - make it pull - not push.

With the latest Bluetooth standard there is a new feature which allows a quick touch-n-transfer capability so all a consumer has to do is touch their phone to a receiver to give permission for content to be sent. That will start making things for Bluetooth much more marketing and much less spam!

posted by Troy Norcross at 4:05 PM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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