[MIPCOM] Mobile – reaching the ‘out’ generation : Bizcommunity Blog- Mobile Marketing & SPAM

Wednesday, October 24, 2007

[MIPCOM] Mobile – reaching the ‘out’ generation : Bizcommunity Blog

Mobile is often referred to as the third screen as it is not the primary source of content but mobile is a true ‘body’ media – it’s the only media device we always have with us and should be regarded as the first screen, which can drive consumers to other traditional media such as television and print. We’ve already seen Mobizines on mobile phones which can encourage the purchase of the actual print title and similarly, short programme previews and additional content on mobile can be used to drive viewership to traditional television programming.

In general I think this is a very sound article which covers off so many of the pitfalls of mobile marketing - but I disagree with the point in the paragraph above. - I believe that the mobile is an extension of a consumers life - not an extension of a brands advertising campaign. The mobile is most likely the "last screen" in that brands will continue to build a long relationship before engaging in a dialogue with the consumer which may ultimately end in foot-fall into a brick-and-mortars shoppe.

1 Comments:

Craig said...

I think I'm going to have to quote you on this with future clients:

I believe that the mobile is an extension of a consumers life - not an extension of a brands advertising campaign.

Fantastic observation!

10:05 PM

Links to this post:

<$BlogBacklinkTitle$>: <$BlogBacklinkSnippet$>
posted by <$BlogBacklinkAuthor$> @ <$BlogBacklinkDateTime$>

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Wednesday, October 24, 2007