You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Wednesday, October 24, 2007

Cellfish - Mobile Opinions » What smells? It's the Network... Warning! Verizon opt-out.

Cellfish - Mobile Opinions » What smells? It's the Network... Warning! Verizon opt-out.

If you are a Verizon subscriber then this article is for you!

And while we are talking about places who make loads of money from using your data and selling it to list brokers and advertisers - don't forget about Experian, Equifax and TransUnion.

Each of these credit bureaus knows your home address, your employer, your salary, your credit history - and everything else -- and they regularly sell access to this information to 3rd parties.

Do you get dozens of credit card offers in the mail - this is where they come from?
Loads of loan offers - same place.
You can write to each credit bureau and tell them they are not allowed to use your information and a lot of your junk mail will dry up.

Opt-Out from Experian HERE

And for a complete list of places to go (for US Customers) and opt-out of direct marketing try Credit Source Online.

I believe that all marketing should be an opt-in process -- and so to start that we have to Opt-Out of everything and then build trusted relationships with brands and companies and allow them to make offers to us that are Timely, Relevant, Valuable and Requested (TRVR).

posted by Troy Norcross at 10:36 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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