You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Wednesday, October 24, 2007

BLM Quantum takes out mobile campaign for 'Eastern Promises' - Brand Republic News - Brand Republic

BLM Quantum takes out mobile campaign for 'Eastern Promises' - Brand Republic News - Brand Republic: "The David Cronenbourg-directed film, which is released on October 26, is being promoted through a BLM Quantum-created WAP site offering downloadable rich-media content and display ads on the O2 network."

This is a nice press release but what makes it interesting is that they are offering it only on the O2 network. There is no reason to limit their audience to just an O2 network offer unless they are building it into the O2 portal to offer consumers cheap/free mobile data charges for the content.

With the move by mobile operators to flat rate mobile data - and the elimination of walled gardens - there is no longer a need to align a campaign like this to a specific mobile operator.

posted by Troy Norcross at 10:10 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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