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Monday, April 16, 2007

Carnival of the Mobilists 69



Welcome to the April 16, 2007 edition of Carnival of the Mobilists 69. We've got quite an exciting round-up of posts for this week covering everything from the future of home gaming consoles to exciting new mobile industry trends and research.

So sit back, grab a cuppa and enjoy!


Mobile Experience

C. Enrique Ortiz presents C. Enrique Ortiz Mobility Weblog posted at C. Enrique Ortiz Mobility Weblog, "...in mobility it is about now, about getting to information quickly, and for this to happen, there must be clarity, it must be direct, information must be well organized, response time must be acceptable. It is about understanding the essence of the mobile experience..."

Mobile Services

Fraser MacInnes presents Jaiku out to rival Twitter for mobile micro-blogging posted at Pocket Picks, talking about how, "Jaiku out to rival Twitter for mobile micro blogging

The classic sign of a hot web service is when rivals spring up. Such is the case with Jaiku, a mobile social networking tool which is taking on Twitter with some advanced features of its own"

And speaking of a hot mobile service, Yellmobile.com has some exciting new mobile research to back up the use of their mobile search application. Read about their upcoming market research (before the regular guys get the data!) Yell predicts 2007 as The Year for Mobile Web.

Mobile Industry

Daniel Taylor presents Do We Have To "Create" Demand For Mobile Data? posted at Mobile Enterprise Weblog Daniel writes about an interesting piece of email he received suggesting that there is a need to drive consumers to use mobile data...

And speaking of mobile data, Russell Buckley presentsThe Mary Elizabeth Mapes Dodge Effect posted at MobHappy. Russell thinks he may actually see the signs of a crack in the wall of denial from Mobile Network Operators and their first steps towards reasonably priced flat rate mobile data packages.

Further to our Mobile Industry Heading - Kelly Goto presents mobile bubble - growing or bursting? posted at gotomobile. I've often wondered if there was a mobile bubble at all? Be sure to read Kelly's interesting insights!

Handsets and Devices

Hampus Jakobsson presents The headaches of being a handset OEM posted at VisionMobile Forum, saying, "An excellent and indepth look at market drivers in the mobile device market space."

Mobile Commerce


Post of the week!!!
Barbara Ballard presents mobile commerce posted at Little Springs Design, saying, "If you're looking for a definition for mobile commerce - and a great discussion, this is the article for you."


And although you might think it an odd placement - Charity is indeed a form of commerce... This week Doug Busk writes mopocket » Blog Archive » “Consumer” group slams charitable giving via mobile posted at mopocket.

Mobile Applications

Zach Epstein presents Skyecaller PRO by Skyestream posted at Nokia S60 3rd Edition Applications Review, saying, "Review of Skycaller Pro"

Mobile Experience

Barry Welford presents Will That Be Adaptation Or Alternation? posted at StayGoLinks, saying, "Making your website viewable in mobile devices such as cellphones is a mighty challenge if you try to follow the W3C's 'One Web' Adaptation process. Better and simpler is to design specific cellphone web pages: that's called Alternation."

Mobile TV and Video

Jag Minhas presents Video calling anybody? posted at Route 79, saying, "It's about the real reason why mobile video calling will never catch on:"

Mobile Broadband

Leo Blanco presents Mobile Broadband Access Not for Average Consumers posted at The Mobile Technology Weblog.

Market Statistics

Thomas Menguy presents Emerging Countries and Mobile Phones: Kenya case study posted at Everything and the Mobile Software Universe....


Xen Mendelsohn presents Cingular (The New at&t) Pumps Up Revenue with "American Idol" (Part II) posted at Xellular Identity, saying, "American Idol voting gave a big boost to AT&T wireless' SMS messaging business. AT&T tallied more than 41.5 million text messages throughout the show's three-month voting period, and that's believed to be the largest volume of text messaging in a single campaign in the history of the U.S. wireless industry. Not only has AT&T reaped the benefit from giving customers the ability to vote via SMS message, it's also whipped them into an Idol frenzy with creative offerings..."

Mobile Advertising/Marketing

David Murphy presents Mobile Targeting – The Next Big Thing? posted at Mobile Marketing Magazine. An interesting insight into how mobile advertising will benefit from an understanding of the mobile consumer based on data from mobile network operators. My question is, "Won't most brands have a far better understanding of their consumers than the operators?"

Carlo Longino and I see absolutely "eye-to-eye" when it comes to Bluetooth marketing / Bluespamming - and Carlo writes an excellent Techdirt Corporate Intelligence: Techdirt Wireless - US Air Force Aims High With Bluespam posted at Techdirt Wireless.

And finally - someone who isn't drinking all of this Kool-aid (read that as Media Hype) on the future of mobile advertising! Chetan Sharma presents Mobile Advertising - A contrarian view posted at Always On Real-Time Access.

One of our regular contributors, Scott Shaffer over at the Pondering Primate went off to an Ironman competition over the weekend so we won't see a post from him - but we sure want to wish him CONGRATULATIONS! for his excellent performance! See his results! A time of 11:27:45! Well done!

Mobile Gaming

krisse presents AAS Feature: Are non-portable games systems doomed? posted at All About Symbian - News.


And finally - in the Weird Science department -- an interesting article from Emily Turettini that several bloggers have written about the impact of mobile phones on bees. An absolute must read to see how humans impact on the environment is more than just about carbon emissions.



That's a wrap! - for this week!


That concludes this edition. Next week Michael Mace over at Mobile Opportunity will be hosting the carnival. Submit your blog article to the next edition of carnival of the mobilists using our carnival submission form or by sending them to us at mobilists@googlemail.com. Don't forget, the deadline is Midnight PST Friday!

Past posts and future hosts can be found on our blog carnival index page.

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posted by Troy Norcross at 9:10 AM

1 Comments:

Blogger Kathie Legg said...

The MoPocket post was written by Doug Busk, not Justin.

5:12 PM

 

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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