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Wednesday, January 24, 2007

Philipine Political Campaigns via Text

In an article from GMA News today there is reference to the desire for an exemption to text message legislation for political campaigning.

GMANews.TV - NTC seeks Comelec ruling on text campaigning - Nation - Official Website of GMA News and Public Affairs - Latest Philippine News

The article states what I believe to be the obvious:

"Our legal department will evaluate the circular on text spam. We will include campaigning through text if the Comelec says it is allowed. What we want is to regulate the text campaigns so that only those who want to receive will be sent," said Espinoza.
If you have collected someone's mobile number and they have given you permission to communicate with them via their mobile phone -no problem.

But this smacks of some bright-spark in the political arena trying to arrange a mass mobile SPAM attack... and they have the cheek to actual go to the regulator and ask permission.

This is almost as comical as the legislation in the US which actual tells marketers how they "CAN-SPAM" people legally.

What do you think?

posted by Troy Norcross at 8:58 AM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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