You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Wednesday, January 24, 2007

Musings of a mobile marketer: Qwikker and Virgin Bites are up for a 3GSM Award

Musings of a mobile marketer: Qwikker and Virgin Bites are up for a 3GSM Award:
"Having spoken to some people in this area, because that initial message *isn't* stored on the phone, it's ok to send it and isn't covered by the European Data Privacy rules."
Helen is a sharp cookie and you can bet I'll be speaking to her about this to find out who is giving this advice. I completely agree with her summary statement at the end....

"...but I don't see why it should be one rule for bluespam and another for text spam (equally odious IMHO). The direct mail analogy is that Junk Mail is equivalent to a text message but a Bluetooth notification is the equivalent of a door-drop - the difference being that you don't have the address (mobile number) of the recipient. You still end up with junk on your doormat (phone). Hmm, the vagaries of European law!"
As Bluetooth marketing is something I've been following for quite some time there is only one particular interpretation that I'm currently giving any credence to:

Promiscuous Mode

Look for an article coming soon about Bluetooth Marketing, Permission and Promiscuity!

posted by Troy Norcross at 9:06 AM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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