You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Thursday, January 25, 2007

Mobile marketing : Business News : Redding Record Searchlight

Every so often my article filters turn up something that is "mobile marketing" but in a different light. I decided to take a quick read and it wasn't too long before my blood started boiling.

Mobile marketing : Business News : Redding Record Searchlight:

"'You can't ignore these ads,' said Blake Pollack, the younger half of the father-son partnership behind Mobile Vision Marketing Inc., a Culver City-based company hoping to thrive off renewed interest in outdoor advertising."

I won't rant about this I'll just list out some points;

Blatantly environmentally irresponsible

 These guys are creating huge carbon emissions running large trucks on the freeways and at the same time creating more traffic and congestion (both on freeways and sidestreets) - which results in more carbon emissions

Ignoring brand damage

 You know - it seems that some people just don't get it. There is a certain level of ambient out-of-home marketing that everyone just sort of accepts. These guys are arrogant enough to point out that "You can't ignore these ads,..." - Spoken like a true 24 year old that doesn't give a toss about the consumer and is obviously too lazy to employ his talents in a means of engaging consumers in a positive way.

Now I'm not suggesting that you ram these trucks to get them sidelined and out of your way - but I would definitely suggest that you (*safely) write down the number of any product advertised and drop them a little voicemail telling them exactly what you think.

If you scream loud enough you can get these guys - and their ads - off the road!

posted by Troy Norcross at 10:05 AM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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