You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Wednesday, January 24, 2007

Just An Online Minute � Blog Archive � Just An Online Minute… SpiralFrog Hits Snag

Just An Online Minute � Blog Archive � Just An Online Minute… SpiralFrog Hits Snag:

"Last summer, SpiralFrog announced it intended to launch a music service offering free ad-supported downloads. At the time, the plan was to require users to spend about 90 seconds per track, or two minutes per video, navigating through pages that displayed ads next to photos, articles or other content."
And they wondered why this failed?

Consumers are very cautious about potential charges from mobile data. I've been working with a ringtone and music content provider and high quality WAV fiiles can be as much as 2-3Mb per track. That's huge! -- and expensive.

MTV isn't even promoting their WAP site right now because the mobile data charges are actually more than the cost of any single track downloads.

Until mobile data comes down to a reasonable fixed price this will be a problem.

And - to add insult to injury - due to the fact that mobile operators have charged so much for mobile data to start it will take a period of time for consumers to build up an understanding that mobile data isn't going to cost them. In short, they've polluted the market with pricing fears and now it will take even longer for mobile data to take off.

posted by Troy Norcross at 9:51 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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