You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Friday, January 26, 2007

Couple sued for sending 5 million spam cell phone messages

Couple sued for sending 5 million spam cell phone messages

You know - I used to get really angry at these type of people. But now I just sort of sit back and shake my head at them.

Old question: "Who do these people think they are that they think they can blatantly break the law?!?"

But now I'm somewhat convinced that they really don't see anything wrong with what they are doing... which is a much different problem.

New question: "What kind of parents did these people have that they would bring them up to think that SPAM-ing 5M consumers was a good idea!?!"

If you are the parents of one of these two - I think you should ground your kids immediately!

If you are parents of budding marketers and entrepreneurs - GREAT! Be sure to show them the benefits of good ethical business practice along the way! Too many TV shows illustrate the joys of being a charlatan without ever really showing the penalties!

posted by Troy Norcross at 9:08 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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