TurnTo10 - Local News - Block Text Spam From Your Cell Phone- Mobile Marketing & SPAM

Wednesday, June 14, 2006

TurnTo10 - Local News - Block Text Spam From Your Cell Phone

TurnTo10 - Local News - Block Text Spam From Your Cell Phone

This is a nice article about the problems with mobile SPAM in the US. They focus on the fact that the US billing model is not just sender pays - but that you can have a monthly package where you also get charged to "receive" text messages.

The majority of text message SPAM in the US begins life as e-mail SPAM. The mobile oeprators in the US have gateways that allow you to send an e-mail have the message delivered as a text message to someone's mobile phone. These e-mail-to-SMS gateways don't exist in Europe where the model is sender pays.

If the US operators want to eliminate SPAM, the first thing they have to do is to turn off these gateways. Unfortuantely, too many businesses rely on this cheap and easy connectivity for them to be just summarily turned off. Besides - the operators are making money every time you receive a SPAM text message and don't call to dispute it.

Finally - and possibly most importantly - the advice at the end of the message is somewhat erroneous. Adding your phone number to the National Do Not Call Registry will have no bearing whatever on SPAM text messages. It's like I said, these messages are delivered to you via e-mail. And the people sending you Viagra don't live in the US and couldn't care less about a Do Not Call Registry.

If you want to virtually eliminate mobile SPAM in the US, call your operator and tell them that you want them to block all e-mail to SMS messages. They can do it. They have spent several $100K on systems to filter out most of the SPAM and these same systems can be configured to block all messages to your mobile phone. But be warned, you'll may also wind up blocking your flight updates from United and any other text based informational services you currently receive.

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Wednesday, June 14, 2006