You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Thursday, June 15, 2006

Startup provides a guardian for spam's next target: Your cell phone - Haaretz - Israel News

Startup provides a guardian for spam's next target: Your cell phone - Haaretz - Israel News

I wish these guys all the best. I tried for about 3 years to sell a service that would combat mobile SPAM and met with the same feedback on a regular basis - see table below...



































Operators:
We don't need such a service. If anyone on our network steps out of line we just chop them off.
Aggregators:Our margins are so thin we couldn't possible add an extra charge for SPAM protection. Besides, our clients aren't asking for it.
Big Brands:
We would never even THINK of sending SPAM to our trusted customers!
Small Brands:
Who us? Just what are you implying?
Associations (MMA, DMA, MDA)
We have a detailed code of conduct prohibiting SPAM and all of our members strictly adhere to it.
Consumers:
You bet! - Bring it on! - Anything to get the SPAM to stop. Wait - pay for it? Nah - it's not that big of a problem.

In the end, that seems to be the over arching message. It is just not a big enough problem to warrant a solution.

But back to my original point. Best of luck to these new guys on the block.

posted by Troy Norcross at 8:55 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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