You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Thursday, June 15, 2006

Search Insider » Blog Archive » The Emergence of Mobile Search And Its Impact on Advertising

Search Insider » Blog Archive » The Emergence of Mobile Search And Its Impact on Advertising

Interesting article but I'm still a skeptic of mobile search.

Mobile search for content discovery that can be consumed on the mobile - you bet.
Mobile search to build access to the wap sites with the information I want (movie times, train schedules, weather) - you bet.

But once I have that core set of favourites in place, the number of searches will drop off. There will be a few key content players ( and the good content will be somewhere off the operator portal ) and there will be a few key service and information sites.

Subscribers will search on their mobile - but not re-search. It's a different user environment, a different user interface and a different market requirement. Sure - there is plenty of hype right now, but I don't think we'll see mobile search hit the volumes that everyone is hoping for.

posted by Troy Norcross at 8:56 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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