You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

Enter your address here to subscribe via e-mail:


Powered by FeedBlitz

Tuesday, June 27, 2006

HOWTO: Block Text Message Spam - Consumerist

HOWTO: Block Text Message Spam - Consumerist

This is the first instance I have heard where any of the cellular operators in the US are allowing consumers to block e-mails to their mobile phones.

As one of the comments points out, this can be rather an extreme option because there are a number of alerting services that use this e-mail gateway that you might not want to block. For instance, I belive United Airlines uses these e-mail gateways to deliver their flight alerts.

Still - it's a step in the right direction in that it gives consumers more control!

Well done T-Mobile!

posted by Troy Norcross at 7:30 AM

2 Comments:

Anonymous jm said...

I don't see ,b.ANYTHING,/b. here on how to block messages. This is BS

10:28 PM

 
Blogger Troy Norcross said...

Hi JM,

Thanks for reading the posting. The article that I'm pointing to describes how T-Mobile is allowing consumers to change the settings for their account so that e-mails don't show up as SMS messages. And considering that most e-mail is SPAM this is one way to reduce the SPAM coming to your mobile phone. (At least in the US!)

All the best,

Troy

11:12 AM

 

Post a Comment

Links to this post:

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

Hosted by Unixguy.net