You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

Enter your address here to subscribe via e-mail:


Powered by FeedBlitz

Wednesday, June 28, 2006

Guardian Unlimited Business | | UK mobile phone users can now access Google news and email

Guardian Unlimited Business | | UK mobile phone users can now access Google news and email

I've been reading Google News for a few months now on my PC at home - it's the best source of news across the widest range of sources around - so when they say that it has quickly become the defacto standard for Internet users - I'm totally in agreement.

As for how this will work on mobile - I'm yet to be convinced. I just tried to access the service and before I even get started I'm getting a network error (That's Vodafone - not Google). The issue affects my willingness to even try some of these services. On 2.5 G / GPRS the service is still so slow that the experience is painful in comparison to the Internet.

Until we get ubiquitous, cheap high speed Internet access to our mobile devices, with a user interface that is simple and intuitive to use - I just don't see broad adoption of these services taking off. (And I'm a mobile evangelist!)

posted by Troy Norcross at 8:38 AM  

1 Comments:

Anonymous said...

Business Mobile Phone
operators' trade body, the GSM Association, said that its members were already introducing price cuts and lower tariffs that would bring down the average cost of a roaming call within the EU by about 40%.

10:15 AM

 

Post a Comment

Links to this post:

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

Hosted by Unixguy.net