Mobile Links of the last couple of weeks...- Mobile Marketing & SPAM

Wednesday, April 05, 2006

Mobile Links of the last couple of weeks...

I finally had a chance to get caught up on some of my reading...

Tyson Foods "gets it" and invites the consumer to participate rather than pushing messages to them. 57% response rate speaks well to the creative promoting the service. Read more...

An interesting study about the fact that young men are more receptive to mobile marketing and more engaged with mobile content than girls and/or older adults. This is not news to the EU. I'd agree with most of what they said, except the part where they claim the US to be an established market. Maybe in comparison to Pakistan – but not certainly the US is not nearly so established as any of the EU countries and/or the Asia Pacific countries. Read more...

Mobile Marketing - more than text - branded applications. A nice piece talking about the evolution of mobile marketing from text messaging to more engaging consumer environments. But still I think they are jumping the gun by saying the mobile will replace TV. Read more...

These guys are the type of guys that worry me... Young and aggressive. They know all the right things to say and they know how to spin a story. But will they really act responsibly? Is their marketing truly going to be opt-in? They will push every limit and sail very close to the wind and they just might make it. But one mis-step and they'll be dead in the water. Tread carefully guys... Read more...

And the MMA Press Office has been busy...

Laura Marriot of the MMA does a 3 part series over at ClickZ on ABCs of Mobile Marketing. Read Part I

MMA and Digital Marketing - 2 separate events in June in NYC: Read more here.

MMA provides updated best practices for mobile marketing in the US.

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Wednesday, April 05, 2006