You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Saturday, April 08, 2006

Do not use Network Solutions for .co.uk domains

Well - following on from my recent posting about terms and conditions and the fact that people get stung when they don't read them - I just got stung by Network Solutions because I didn't read the Service Agreement.

I have been a Network Solutions customer for quite a while. They aren't the cheapest provider by far, but they have always had good customer support and I've generally grown to trust them over the years.

Recently I had a problem where I could not change the DNS servers for one of my .co.uk domains. I called their support line and they couldn't change them either - so the call got escalated to engineering.

Network Solutions does NOT provide technical support by phone for DNS changes.

That's right - I was told that an engineer would try to fix the problem in 1-3 business days and that there was no way that I could actually speak to someone in tech support. Oh well. It's only my business - right?!

After 3 days the problem had not been corrected and there was no indication of when it would be corrected so I decided that it was time to transfer my domain to a new registrar that could actually help me. Guess what?

.co.uk domains cannot be transferred away from Network Solutions

That's right - buried in their Service Agreement is a tiny reference to the fact that .co.uk domains cannot be transferred. Once you're with Network Solutions on a .co.uk domain - you're stuck.

From Schedule B part VII #4 of the Service Agreement:

"4. No transfers or legal name changes are allowed for .co.uk, .org.uk., .me.uk., .de, .jp, .be, .at, .co.nz, .net.nz, .org.nz, or .mx country-specific domain name registrations, which includes, but is not limited to, CRA, RNCA, channel transfers, account consolidation by 2 or more users."

Ok - so I am stuck. They won't let me transfer this domain away and they haven't been able to fix the problem.

So - my consumer preference here is:

DO NOT REGISTER .CO.UK DOMAINS WITH NETWORK SOLUTIONS

I'd hate for someone else to get locked into a company that can't provide technical support AND won't let you leave.

And don't worry - my trust and confidence in Network Solutions is such that I will be transferring all the rest of my other domains to another service immediately.

posted by Troy Norcross at 9:05 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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