You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Friday, March 03, 2006

To understand Web advertising, first understand history

To understand Web advertising, first understand history:

At the end of the article there are some predictions for future trends:

"*Mobile marketing: Some estimates predict that mobile marketing and advertising spending will reach $219 million in 2006. Advertisers need to understand how to reach iPods, MP3s, cell phones, BlackBerries and other on-the-go devices."

This is a nice restatement of an earlier premise of mine that mobile is more than just your phone. Mobile when it comes to marketing or CRM or media should include anything that is always with you when you are on the go, when you are mobile.

"*Permission-based marketing: New technologies and applications will allow consumers to better control their e-mail from unwanted spam and marketers. It is important to get permission to deliver targeted messages to the right people when they want to receive it."

And this further promotes the fact that not only do consumers want more control over who, when and how marketers communicate with them, but that people and businesses are listening.

posted by Troy Norcross at 5:51 PM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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