Tesco rejects traffic light system- Mobile Marketing & SPAM

Sunday, March 19, 2006

Tesco rejects traffic light system

Tesco under siege as it rejects traffic light system and faces OFT investigation - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic

Normally I focus on consumer preference when it relates to mobile marketing - but in the case of this story it is consumer preference as it relates to healthy choices vs. those that are either subject to misleading marketing or lack of consumer education.

Personally I'm in favour of any system that helps consumers to better understand how to make more healthy choices.

One of the arguments in this article states that the traffic light system is broken because both apple juice and cola have the same sugar rating. Well DUH! - That's the problem. Consumer's think they are making a better and more healthy choice by selecting juice. But today's manufacturuers make it so that they are adding tons of sugar to their juices. If you want to have apple juice - have it in modeartion. If you want the benefit of apples - eat apples!

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Sunday, March 19, 2006