You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Tuesday, March 21, 2006

Terms and Conditions and Privacy Policies

Ok - so as I was finishing my last post it occurred to me that there may be an opportunity to offer a public service. Maybe we should call it - "We Read Them"

Too many people don't bother to read the terms and conditions because it is so much fine print that they don't want to bother. What if we came up with the top 15 things that are buried in terms and conditions that companies want to enforce on you - but don't want you to know? Things like:
  • Giving away permission to market
  • Giving away permission for 3rd party marketing
  • Giving away permission for tracking via cookies
  • Giving away permission for background tracking processes
Consumers could go to a single site and put in the name of the website or software they are using to find out what was buried in those terms and conditions!

Anybody else like this idea?

posted by Troy Norcross at 12:31 PM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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