You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Friday, March 03, 2006

Not all mobile SPAM is the same...

Mobile phone spam is here to stay

An often overlooked "technicality" is that not all mobile phone SPAM is the same.

In this article the author bemoans the fact that mobile phone SPAM is an unfortunate scourge for which there is no remedy or solution. And in this case, he is not far from right.

Mobile phone SPAM in Japan and some other parts of Asia is attributed to e-mail SPAM delivered to mobile phones. E-mail spammers are resourceful and driven individuals and even the most draconian of spam filters sometimes misses an occasional message - or worse - decapitates something that isn't spam at all.

In Europe this is not true. Most European networks do not have the ability to deliver e-mail to consumers on their mobile phones. And while some business enterprise customers may not like this, it is truly a blessing. Besides - those business guys have their Blackberries!

The author also notes the objection of regular international travelers to the Welcome Roamer Network messages they receive every time they turn on their phone in a foreign country. Are these SPAM? Technically they aren't - but as I write so often, "It's SPAM if the consumer says it is." - In some way those network service messages are no longer TRVR.

Is mobile SPAM here to stay? - Maybe in some countries. In European networks - at least for now - the problem is only slightly above nuisance levels.

posted by Troy Norcross at 6:02 PM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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