You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Tuesday, February 28, 2006

Unsolicited Mail, Telemarketing and Email: Where to Go To “Just Say No”

Unsolicited Mail, Telemarketing and Email: Where to Go To “Just Say No”

Periodically I like to provide people with access to the best means for controlling the ways that business communicate with you. The above link is from the FTC and applies to US Residents only.

A secondary source - and a long time favourite of mine - is Junk Busters! http://www.junkbusters.com

If you are a UK resident, be sure to check with the Direct Marketing Assocation for access to the various prefernce services including:
  • Telephone Preference Service
  • Mail Preference Service
  • FAX Preference Service
  • Baby Mail Preference Service (for expectant mothers)
You can find all this an more at the MY DM website:

http://www.mydm.co.uk

If you know of similar services for other countries across Europe, Asia or other - please drop in a comment!

But before you get to carried away....

There is one caveat to all of these services. They are effectively giant ON-OFF switches. There is no easy way to exclude only the post that you consider JUNK and to still hear from your favourite brands. i.e.; when you turn it off - you turn off everything. And in some cases that may suit you just fine. But in other cases you may actually like getting coupons for your favourite washing powder or fast food chain.

So just remember that when you sign up - you'll turn it ALL off!

posted by Troy Norcross at 11:31 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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