Technology News: Mobile Devices : Carriers Plan to be Kind With Cell Phone Advertising- Mobile Marketing & SPAM

Wednesday, January 18, 2006

Technology News: Mobile Devices : Carriers Plan to be Kind With Cell Phone Advertising

Technology News: Mobile Devices : Carriers Plan to be Kind With Cell Phone Advertising

A nice look at the way mobile marketing could evolve. The premise here is that carriers are very aware of the sensitivity to marketing for their consumers and that they undertand the fragile nature of mobile marketing.

However - that is certainly not the consumer experience from AT&T and Cingular during the past 2 years. Both carriers have spent a considerable amount of time and energy developing direct marketing campaigns via mobile. The sheer volume of mobile network operator messages caused some consumers to change their network (churn) - but that didn't stop AT&T or Cingular.

It wasn't until there was a threat of legislation that it became apparent that they needed to change their ways.

The over-arching principle from the carriers perspective is, "No one shall SPAM our customers - except US!"

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Wednesday, January 18, 2006