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Monday, January 16, 2006

Proposals for SPC

Shanghai Daily reports on Proposals for SPC:

One quote in particular caught my attention:
"
•Zhang Wenrong, an SPC delegate from Huangpu District, submitted a bill calling on the SPC to enact laws to control the rampant spread of "information rubbish."

He said in his bill that our life is largely disturbed by various kinds of information rubbish including spam e-mail, advertising flyers, false advertisements, and unwanted mobile messages.
However, there is no law to restrict people from sending spam or unwanted text messages.

In his suggested law, Zhang proposed the government set up a complaint-reception hot line to monitor those who produce information rubbish. The government should also establish a special task force tackle the problem.

He said the law should also set concrete penalties for those who produce information rubbish.
"

Zhang Wenrong captures the essence of the symptom but I do not believe that laws will capture the nature of the underlying problem. When it becomes unacceptable within society to interrupt people's lives with information rubbish, the market will go away. And when it becomesunacceptablee to respond to the information rubbish - the customers will go away. With no brands to send advertising and no customers who respond to the advertising, the industry goes away by itself.

But how do we change the cultural views?


SPC: Shanghai People's Congress

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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