MMS messaging contineus to suffer.- Mobile Marketing & SPAM

Friday, January 20, 2006

MMS messaging contineus to suffer.

160Characters Association

Back in July/August 2003 - when the hype about MMS picture messaging was at it's peak - there were a number of us that were standing back from all the media frenzy and trying to get an objective view on the market question: Would MMS really take off in Europe as it had in Japan?

Although mobile network operators were keen to have something to tell the market as to how they were going to recover the Billions spent on 3G licenses - there were several of us who were refusing to Drink the Kool-Aid.

The article here from 160characters.org points out clearly that volumes are trivial in comparison to the volume of SMS messages and I don't expect that will change anytime soon. The price of MMS being 4x that of SMS is one barrier - but I still question if you made the price the same as SMS if it would change consumer behviour.

Sending an SMS is easy. Anyone can do it from virtually any phone. Composing an MMS is more difficult unless it's just sending a picture. And the process takes time - you don't just write and hit Send - you have to compose - send - wait for transimission - it's just not the fast and easy experience of SMS.

However, MMS for Mobile Marketing now that is a different animal altogether. In this case I think the business case makes much more sense and the ability for brands to communicate with consumers including pictures and audio is very compelling. Not as costly as streaming video - more accessible than today's consumers who can receive MobileTV - and overall a better experience than mobile SMS marketing.

I would say that 2006 could see a growth in MMS marketing that will surprise people because the media have everyone focused on the latest drip feed of Kool-aid - Mobile TV.

0 Comments:

Links to this post:

<$BlogBacklinkTitle$>: <$BlogBacklinkSnippet$>
posted by <$BlogBacklinkAuthor$> @ <$BlogBacklinkDateTime$>

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Friday, January 20, 2006