You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Friday, January 20, 2006

Crazy Frog scapegoat finds solace in porn | The Register

Crazy Frog scapegoat finds solace in porn | The Register

Really interesting little piece (CAUTION: Conservative readers may find some language objectionable) on mobile content and the how's and whys of consumer preference for mobile porn over regular mobile content.

And it looks like I'm not the only one finding this piece of interest. Tom Gordon posted over at MobHappy that he thinks that Porn is not the only sticky content.

Andrew Bud from mBlox seems to take a bit of a lashing but he doesn't seem to mined either - oddly enough.

Maybe I'm just being thick, but here's the question that I've asked in a couple of earlier posts:

What is so special about Andrew Bud of mBlox delivering adult content? It's a little like Frederick W. Smith (CEO of FedEx) telling people that FedEx is used as a platform for delivering sex toys, magazines and porn DVD's - so what?! It's transport. And both Mblox and FedEx make money from transport.

When it comes to mobile marketing the delivery agent (like mBlox) is responsible for ensuring that their customers don't send SPAM and they have very tight contracts with serious teeth in the liability sections to prevent these types of problems. So even though mBlox may have been fined - the fine should have been passed right on through to Jamster.

In the end it must go back to the old adage "Even bad publicity is good publicity."

posted by Troy Norcross at 11:08 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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