Breaking Through the Ad Blockers- Mobile Marketing & SPAM

Tuesday, January 31, 2006

Breaking Through the Ad Blockers

Breaking Through the Ad Blockers

A really nice piece discussing how consumer preference is becoming more and more advertising avoidant. The underlying message is that the focus must be on finding ways to connect with the consumer and placing the consumer first - as opposed to placing the bottom line first.

This comes back to a very old business strategy that says, "If you put satisfying your customers needs" as priority one - everything else will sort itself out.

Unfortunately, in today's publicly traded company world, the first priority is the share holders - then the stock analysts (the ones the shareholders listen to) - the bottom line - that the analysts read and watch - then the product - FINALLY we get to the customers - then the corporate partnerships required to deliver the product - oh yes - our EMPLOYEES - and that about completes the priority line. And as far as I'm concerned it is almost exactly upside down from where it should be.

Short term focus on quarterly results has been (and will continue to be) the undoing of many a company lured by the "let's go IPO" dream of making millions.

I could go on and on about this, but my previous track record in corporate America always proved this point out so I'm sure I'm not alone in understanding the gravity of this situation.

But back on message - Look to the consumer preference when it comes to marketing. Deliver content that is Timely Relevant Valuable and Requested and they won't call your marketing SPAM and they might even watch your television commercials! (What a concept!)

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Tuesday, January 31, 2006