You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Thursday, December 15, 2005

Why mobile SPAM is different than e-mail SPAM

In a recent press release from Azure Solutions, Santa 'Fraud' the growing problem of fraud is discussed and a number of recommendations are made to how consumers can limit the damage.

One recommandation suggests:

Treat your phone like you would your computer. Don't ever respond to unsolicited text and e-mail messages, as this can quickly lead to premium-rate subscription fraud, or you could be signed up to unwanted services or fall victim to phishing scams.

I disagree... at least within the UK I disagree. Mobile network operators offer a unique difference between the service you get on your computer and what you get on your mobile phone: The "STOP" command.

In the UK you can reply STOP to any message and the subscription service is required to unsubscribe you from that service. And if you are responding to an unsolicited phishing scheme where someone asks for your account numbers, passwords or anything else personal - again, just reply STOP.

posted by Troy Norcross at 10:28 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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