You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

Enter your address here to subscribe via e-mail:


Powered by FeedBlitz

Monday, December 12, 2005

Telecoms sector dogged by complaints - Technology - smh.com.au

Telecoms sector dogged by complaints - Technology - smh.com.au

It's at the end of the article - that according to their research Australian originating SPAM is practically non-existent. I'd like to know more about how the legislation and how it is enforced. If something similar could be written for the US it might eliminate a huge percentage of SPAM. According to some research a significant percentage of e-mail SPAM originates in the US.

I've often felt that there should be multiple points of responsibility: 1) the agency sending the messages and 2) the beneficiary of the messages - the company listed in any call-to-action.

A further article this week from Australia

Feds aim to tackle overseas spammers: ZDNet Australia: News: Software

Now this is a country truly committed to stopping SPAM. If the US were to adopt a similar stance I think there might actually be a sea change. Then again - so long as the business lobby can influence congress there will never be legislation that truly takes a bite out of SPAM... Sad that...

posted by Troy Norcross at 11:05 AM  

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

Hosted by Unixguy.net