You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Monday, December 12, 2005

Marketing sector guilty of double standards - DMBulletin - Direct Marketing news by Email - Brand Republic

Marketing sector guilty of double standards - DMBulletin - Direct Marketing news by Email - Brand Republic

This is really funny! -- Not unexpected -- just funny! 4% of the companies lised on the business telephone preference service in the UK are among those that make outbound calls themselves!

I wonder if the same would be true in Mobile Marketing? Granted - Mobile doesn't have a Do-Not-Call registry because - by default - you should not be marketed to on your mobile phone unless special circumstances exist. (Prior business relationship - you are already a customer or have contacted a company regarding a purchase)

Heads-up Marketers: Make sure you sign up for all of your own mobile marketing campaigns and mobile content services to ensure that you get the full feeling of being the recipient of your fantastic services!

posted by Troy Norcross at 10:50 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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