You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Saturday, December 17, 2005

eFinland | Finland: Mobile marketing reaches nearly half of Finns

eFinland | Finland: Mobile marketing reaches nearly half of Finns

Some really impressive statistics on how the Finnish market is adopting mobile marketing.

FREEZE! - Pull your fingers away from the keyboard

That's right - FREEZE! The Finnish people are a wonderful society and culture unique unto themselves and there are only limited parallels that can be drawn between how the Finnish population uses mobile phones and how people in say Italy (or even the U.S.) would use a mobile phone. And it's not necessarily and indicator of future performance either.

Do you want to know how we got into the mess we're currently in for MMS?

In 2001 the mobile network operators across Europe were desperate to show the market how they were going to recoup the costs for the 3G licenses they had literally spent BILLIONS of €, £, $ etc for - and they found that the next great consumer service on the horizon in Japan was photo messaging. So what did they do? - The operators decided that Europe would be the same as Japan.

With all due respect to the Japanese Tourists visiting in Europe - How many Germans, English and French do you see wandering through the countryside with several 35mm cameras slung around their necks? Japan is a highly photo centric culture.

I could go on at length on this topic - and mabye I'll expand on it in the future - but for now it's Saturday afternoon and I have Christmas shopping to finish!

Happy Holidays!

Troy

posted by Troy Norcross at 4:13 PM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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