You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Wednesday, November 02, 2005

Bluetooth Done well by Nokia

For those of you following comments in this BLOG from the anonymous bt_user you know that we've been having a very spirited debate about the consumers expectation of privacy when it comes to Bluetooth marketing (and also talking about EU legislation and best practice marketing in general)

bt_user recently pointed me to an excellent site from Nokia: Nokia - CoolZone. Seems that Nokia is doing some really great stuff with Bluetooth Marketing using a S60 based application. Admittedly this reduces the addressable market size but I'm sure that a Java application can be made to do the same thing.

What's great about the service is that it clearly shows the consumer taking the first action - no Bluetooth Broadcasting here... (good for you Nokia!)

bt_user and I are continuing our spirited debate and when it's all said and done I'll try to post a little synopsis. Until then, just check the comments from the original post.

posted by Troy Norcross at 9:34 AM  

1 Comments:

bt_user said...

thank you for mentioning me neutrally ;-)

I'm still waiting for your synopsis...


Best regards,
bt_user

8:52 PM

 

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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