You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Monday, October 17, 2005

TRG offers Ticketmaster regular concert-goer data - Data Bulletin - Data news by Email - Brand Republic

TRG offers Ticketmaster regular concert-goer data

Now - what's interesting about this is not so much that Ticketmaster has finally decided to sell out it's consumer database - big companies do this all the time and I'm sure that with Ticketmaster that they have all of the necessary opt-in permissions for 3rd party marketing. But what is interesting is the following:
They have only 94,801 postal and 67,632 email addresses to rent
There is no reference to mobile numbers

I think that it is becoming increasingly unpopular to sell lists like this and would be interested to see if TRG would get more business/traction by incorporating trusted 3rd parties into their existing e-mail lists.

I know that I'm on the Ticketmaster regular e-mail list so I can assure you that I'm going to be watching my inbox very closely. I'll want to see what new offers I receive and if it is clearly identified that Ticketmaster was the one who sold me out. (I don't expect they will disclose that information - but who knows.)

posted by Troy Norcross at 9:59 AM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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