You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Monday, October 10, 2005

Media Center - Motorola@ in 2005 - Motorola Bring Seamless Mobility to Life @ WIRED NextFest

Well - here it is from the Motorola website... but I heard it first from Adverblog.

In any case this looks like a similar attempt to "channels" that first made their appearance in late 1998 early 1999 for the desktop. You would subscribe to various channels of information that would be pumped into your desktop either as a background or as screen saver content.

This will be on the phone screen - but here's the big question for me. Will the phone always have the screen in active mode so that I can read this Screen 3 content? As it is now my phone goes into battery saving mode when I don't access it for a few seconds. And then the RAZR phone is a clamshell design - leaving very little space available for this Screen 3 content.

/marks blog turned up this little tidbit from CTIA in March.

I think it's interesting that they are promoting this as a different way for operators to promote their services to consumers without using text messages - less interrruptive. And I think that's a good thing. The interesting part of this for me will be if they give consumers control over the content - i.e.; - I don't want to see any adds from my carrier/operator. I want to OPT-OUT from all of their marketing... and that will include Screen 3 style marketing.

posted by Troy Norcross at 6:02 PM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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