You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



 

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Friday, September 30, 2005

Crazy Frog emasculates Verisign earnings | The Register

It just seems completely fitting that Verisign is now reaping the rewards of their efforts.

I've long maintained that in order to affect change in business you need to hit business where it counts - in the bottom line. Where it may have been part of the business plan to encounter and pay certain fines for pushing the boundaries of the law in order to make a fast £ - it probably wasn't in the business plan to affect the parent companies stock.

In a similar line of thinking I have often promoted the idea of "proportionate fines" for those breaking the law. i.e.; if Joe's Ringtones breaks a law and is fined £15,000 it could put Joe out of business. If Jamba breaks a law and is fined £15,000 it's barely a rounding error. I support the concept of fines that are proportionate the size of the entity. i.e.; Violators will be fined 30% of gross margin -- something hefty enough to make them think twice before the sail close to the wind.

I'm perfectly ok with the entrepreneurial spirit and the idea of pushing the edges as much as possible, but not at the expense of the very consumers from which I hope to make a living. This idea of rewarding bad behavior (in allowing companies to profit excessively) has got to be stopped.

And before I go completely off-topic and start ranting about the people who will peel an orange on a bus and throw the rinds on the floor and see nothing wrong with it -- I'll sign off.

1 Comments:

Derek Rydall said...

Looking for stuff on Screenplay Analysis, and came across this. Not what I was searching for, but interesting stuff. I'm a professional screenwriter, script consultant, and author...so I'm always looking for good writing, interesting people, and new ideas. Anyway...blog on!

11:32 AM

 

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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