Cloudmark and Qpass Team to Block Mobile Spam: Financial News - Yahoo! Finance- Mobile Marketing & SPAM

Friday, September 30, 2005

Cloudmark and Qpass Team to Block Mobile Spam: Financial News - Yahoo! Finance

Cloudmark and Qpass Team to Block Mobile Spam: Financial News - Yahoo! Finance

It's not that this is a bad solution - but it's so un-necessary.

Mobile carriers in the US support the sending of e-mails that get delivered to consumers mobile phones. These are called E-mail to SMS gateways. If you want to shut down the spam you don't have to spend thousands on a new solution all you have to do is to turn off the E-mail to SMS gateways.

And if it's that simple - why won't they do it?

Carriers are still trying to encourage adoption and so are allowing both consumers and legitimate businesses to drive text messaging awareness through these e-mail to SMS gateways. If they shut off the gateways then businesses would have to build relationships with messaging aggregators to deliver their content. It would ensure tighter control and virtually eliminate SPAM - but it would also be a knock to all of the current traffic.

So Mr. US Mobile Carrier - which do you want?

Door number 1: - Spend THOUSANDS of US$ on anti-spam solutions and allow e-mails to be delivered as text messages in the hopes of driving more consumer awareness and use... but still fail in stopping all the SPAM resulting in customer churn.

Door number 2: - Turn off the E-mail to SMS gateways and manage the relationships with key legitimate business marketers to establish a new revenue stream and responsible mobile marketing.

It's up to you...

3 Comments:

jobs123 said...

This post has been removed by a blog administrator.

2:10 PM

tweedledeetweedledum said...

This post has been removed by a blog administrator.

7:41 AM

Bud Wiser said...

Wonderful page! Enjoyed it very much. I come from the land of crazy frog ringtone so I know what I'm talking about!crazy frog ringtone

8:13 AM

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

About Me

Name: Troy Norcross

Location: London, United Kingdom

I believe very strongly that consumers have a right to privacy. Just because it is getting harder to reach consumers doesn't mean that marketers should be (or need be) more devious or more forceful in their attempts to reach us. In fact, quite the opposite. Many of us are happy to be contacted with relevant, timely, meaningful offers. But it's going to be on our terms. No longer victims of aggressive marketing, we want to participate in the process with trusted brands and partners. Come and hang out with me here on Consumer Preference and learn how as a consumer you can have more control than you thought - and, if you're a marketer, how you can reach people in an effective and respectful way. You can reach me at the email link below.

Mobile Marketing & SPAM

Friday, September 30, 2005