You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

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Friday, July 01, 2005

Ken Livingston and Mobile marketing for the Mayor of London

So it seems that even Ken Livingston is interested in this new form of communication. What will be interesting is to see what it says about Privacy and Permission in the Terms and Conditions of this communication. There's nothing worse than getting political SPAM... and then using tax payers dollars to pay for it.

As a resident of London I'll try it out and we'll see what sticks!

Adverblog: Mobile marketing for the Mayor of London:

June 27, 2005
Mobile marketing for the Mayor of London

Incentivated has been selected by the Greater London Authority to provide targeted mobile marketing communications to Londoners. Texting the word 'Mayor' to the shortcode 62967 Londoners will have the possibility to discover a new range of location-based services and mobile commerce services such as the 'Ticket request by SMS'. Mobile marketing will also be used to promote events in the capital and inform people about the GLA initiatives.

[News via E-Consultancy]

posted by Troy Norcross at 3:43 PM  

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A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

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