You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

Enter your address here to subscribe via e-mail:


Powered by FeedBlitz

Friday, December 17, 2004

Nexus Telecom :: Blocking SMS Spam and Fraud

Nexus Telecom :: Blocking SMS Spam and Fraud

NexusNETVIEW product is a new approach focusing on the problem of SMS SPAM. The NETVIEW product addresses the issue by effectively monitoring SMS Messages as they go whizzing through the operators network. If certain patterns are met then an alarm will be raised.

What NETVIEW does not do (or at least the product literature doesn't indicate) is to provide the solution to block or stop the offending messages. This is left to the technical teams operating the network.

It should also be noted that the NETVIEW product focuses its work on a passive monitoring of the SS7 network meaning that it only really applies to GSM network operators. In the US there are CDMA, TDMA and other technologies - and only a small percentage of GSM networks.

There is a referenced ability to request a white paper - which I have. I'll let you know my thoughts on it's quality and if it's worth giving up your e-mail address to read it.


posted by Troy Norcross at 11:00 AM  

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

Hosted by Unixguy.net