You've got to get it right or consumers will shut you out. Understanding consumer preferences is the place to start.



  

Enter your address here to subscribe via e-mail:


Powered by FeedBlitz

Wednesday, December 22, 2004

The Korea Times : Mobile Spam Outnumbers Desktop's

At least I don't live in Korea!

The Korea Times : Mobile Spam Outnumbers Desktop's

This article is especially interesting to me in that it provides some hard numbers to the issue of SPAM. But more than that, it provides a view to what is being done about the problem of SPAM.

First - the Korea Information Security Agency (KISA) indicates that the number of reported mobile SPAM from Jan-Oct 2004 was 244,151 an that e-mail only received complaints of 78,063 during the same period. Does this mean:
  • There was more mobile SPAM than e-mail SPAM.
  • Mobile SPAM was more objectionable than E-mail SPAM meaning people are more likely to complain.
Second - The definition of mobile SPAM according to KISA includes telemarketing calls and not just SMS messages. There is no identification here as to what percent were calls vs. SMS messages. And - if you read all the way to the end of the article it states that there are certain provisions in which the calls are actually legal.

Third - ISPs have taken an active role not just in filtering consumers e-mail to prevent SPAM arriving - but they have taken the more aggressive position of terminating the misbehaving senders of the SPAM - some 130 of them as reported here. I applaud the initiative of the ISPs to kill the problem at it's source.

Fourth - Mobile subscribers can apply to have mobile SPAM blocked just by dialing 114? - I'm curious to know what that service provides. Does it block all SMS messages? Does it block certain numbers from calling? More detail please!

All in all, an excellent article about the way of things to come... Nice job to Staff Reporter Kim Tae-gyu from the Korean Times!

Best regards,



Sr. Consultant - Mobile Marketing
Pocket Reach Solutions, LLC




posted by Troy Norcross at 11:33 AM  

1 Comments:

Giftman said...

I really like the focus of your this post post on this blog, Troy Norcross.
Take a few minutes to visit cell phone java game download for some really good cell phone java game download info.
You will be glad you did.

12:00 AM

 

Post a Comment

Links to this post:

Create a Link

<< Home

A few words about why we're here

Since consumers first started to use SMS marketers have had the idea of text message marekting or marketing sms - also known as mobile marketing. And since that time marketing sms messages have grown and changed and new technology like bluetooth marketing, marketing bluetooth style to phones in close proximity to an advertisers.

And since the e-mail spam scourge took over the media, people have worried that there will be mobile phone spam. Spam is just another way of saying that advertisers send unsolicited text message marketing, marketing sms, bluetooth marketing or any other form of mobile marketing - it's mobile phone spam. There are even guides on how to spam phone s.

Consumer Preference is about permission based marketing, permission marketing solution. If, as an advertiser you can execute permission based marketing campaigns then you can certainly find ways to benefit from mobile marketing. And permission starts with understanding the consumer marketing preference. If you can understand consumer marketing preference, then you can execute permission based marketing. And permission marketing is not mobile phone spam.

There are many mobile marketing company listings that can be found on the Internet - and most mobile marketing company websites will tell you how they focus on permission marketing. Make sure that the one you partner with does more than tell you about it on the website. Opt-in marketing starts with your traditional marketing soliciting for permission.

Yes - Mobile marketing starts with traditional marketing - print, web, radio, television - all of the old standards. Because before you can send the first message to a consumer, you must obtain their permission... and that means that you understand consumer marketing prefernce.

Please enjoy reading consumer-preference.com - and if you feel that there is a point I'm making you'd like to share - then put a link to it from your own site. And always feel free to leave comments!

Troy Norcross

 

Hosted by Unixguy.net